Project Summary
HPGBrands approached us after purchasing a theme from the BigCommerce marketplace, seeking customization to better align with their vision. While the core structure of the theme remained intact, extensive customizations were implemented to tailor it to their specific needs.
Project History
This project came with its fair share of challenges:
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Third-Party Marketplace Themes – While these themes offer a feature-rich and cost-effective alternative to a fully custom build, they are often rigidly structured and lack support when issues arise. This made customization more complex.
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Unique Business Requirements – The client had a highly specific way of operating their business, requiring the site to accommodate several unconventional requests. Many of these were beyond standard functionality, demanding creative problem-solving.
Fortunately, the client was highly responsive and had a clear vision, which eliminated guesswork and streamlined the process. While this was one of the more challenging projects I’ve worked on, it was also a rewarding one.
Full Site Features
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Brand-Specific Search Bar – Developed a feature that allows users to refine their search results by focusing on popular brands, making it easier to find relevant products quickly.
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- Integrated functionality to display brand logos dynamically, enhancing visual recognition and user experience.
- Implemented a unique heart icon for the compare feature, making it more intuitive and visually appealing.
- Added additional dynamic product details directly below the product title for improved visibility and a better shopping experience.
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- Integrated real-time inventory updates, ensuring customers see the most accurate stock availability.
- Designed and implemented custom bulk pricing tables for clearer tiered pricing visibility.
- Added a feature allowing users to download product images directly from the product image section.
- Placed dynamic icons just below the Login/Create Account button, enhancing navigation and user interaction.